Getting back to the basics of building a corporate culture

How is it that so many big companies are so bad at promoting corporate culture?

If anything, big companies should understand the importance of job satisfaction and corporate culture since they have so many resources at their disposal. A study by researchers at Baylor University found that employees of small businesses feel more loyal and committed than employees of big companies.



About 57% of employees at small companies had the highest level of commitment, compared to 40.5% of large company employees.

Although both Forbes and Merriam Webster declared “Culture” or corporate culture one of the most popular words today, not every large company is practicing it.

New Deloitte research shows that culture, engagement, and employee retention are now the top talent challenges facing business leaders. More than half of business leaders rate this issue as “urgent” – up from only around 20% last year.

Corporate Culture – What is happening?

So what is happening?  As the economy picks up steam employees have more bargaining power than ever before. With the help of LinkedIn, Glassdoor and Indeed, company’s brand and culture is more important than ever. If you are a company that is not a good place to work for, it’s only a matter of time before everyone knows. Today we see Job seekers have the power over the Companies.

The workplace should not be something that people fear or dread every day. Employees should get out of bed and be happy to go to their job; I mean you’re there a big chunk of your life. In fact, they should have a hard time leaving their work because they enjoy the challenges, their co-workers, and the atmosphere. Jobs shouldn’t provoke stress in employees. While the work may be difficult, the culture shouldn’t add to the stress of the work, it should enhance the job.

This is why culture matters. Culture sustains employee enthusiasm and employee motivation. And happy employees equate to an increase in productivity. And when a company is more productive it usually enhances the bottom line and gives the company a competitive advantage. Having a Corporate culture also can assist with recruiting the right kind of talent. Companies want like-minded people who are focused on the shared corporate goals, not an office with cubicles and limited employee freedom.

When a focus is put on corporate culture, you’ll have guiding & shared principles that your team will follow. People that “fit” the culture are future potential hires for the company.  Corporate Culture will not only help get all employees working on the same company mission, it will also help the company get through difficult times.

Below are some KEY elements that make a great company culture…[2]

Hire the right Candidate

It is vital to the success of a corporate culture that recruiting and hiring practices must adhere to the same guiding principles the company states in their mission statement. All new staff should share the same values as the rest of team so there is unity in the workplace, promoting a healthy and happy place to be.

Everyone should have a VOICE

Most companies with a successful corporate culture are open to listening to all employees. Feedback and suggestions are important to both parties as this gives the employee a voice and the employer is open and receptive to being heard.

employee voice

Know your team is more than just a bunch of people.

The biggest asset in most all companies is not the product it produces, but rather the people who run the company. People need to be valued as individuals and as a TEAM. Understanding the worth and value of your team will give any leader a competitive advantage and corporate success.

ENTREPRENUR.COM choice of companies that promote corporate culture;

Although many large businesses don’t promote or even address corporate culture; there are a few that do and are successful because they do:

1. Zappos

Zappos has become almost as well known for its culture as it is for the shoes it sells online. What does that culture look like?

It starts with a cultural fit interview, which carries half the weight of whether the candidate is hired. New employees are offered $2,000 to quit after the first week of training if they decide the job isn’t for them. Ten core values are instilled in every team member. Employee raises come from workers who pass skills tests and exhibit increased capability, not from office politics. Portions of the budget are dedicated to employee team building and culture promotion.

2. Warby Parker

Warby Parker has been making and selling prescription glasses online since 2010. It designs its own glasses, and sells directly to customers, cutting out the middleman and keeping prices low.

The company culture at Warby Parker instigates “culture crushes,” and one reason for that level of success is a team dedicated to culture. That team means that a positive culture is on the forefront, setting up fun lunches, events, and programs. The company makes sure that there is always an upcoming event so the entire team has something to look forward to, and it uses methods to make sure the entire team works well together by insisting everyone helps keep break areas clean or sending random employees out to lunch together.

3. Southwest Airlines

The airline industry is often mocked for grumpy employees and poor customer service, but Southwest Airlines bucks those trends. Customers loyal to Southwest often point to happy and friendly employees who try hard to help.

Southwest isn’t new to the game. It’s been in operation for 43 years. Yet somehow, during all that time, the company has managed to communicate its goals and vision to employees in a way that makes them a part of a unified team. Southwest also gives employees “permission” to go that extra mile to make customers happy, empowering them to do what they need to do to meet that vision.

4. Twitter

Employees of Twitter can’t stop raving about the company’s culture. Rooftop meetings, friendly coworkers and a team-oriented environment in which each person is motivated by the company’s goals to have inspired that praise. Employees of Twitter can also expect free meals at the San Francisco headquarters, along with yoga classes and unlimited vacations for some. These and many other perks are not unheard of in the startup world. Employees can’t stop talking about how they love working with other smart people.

These are just a few examples of AMAZING corporate cultures. The topic “Corporate Culture” is slowly re-inventing itself by identifying the employee experience & journey. Many companies are not just looking for warm bodies to fill a desk but rather an individual who is motivated and has a “do-whatever-it-takes” attitude.  So, if you’re not either working for THAT company or your company needs to resurrect its corporate culture, then be the voice and push for change. After all, the workforce is changing and the employees hold the power.

~ EPIC Chit Chat


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